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Consumer Confidence in Supplements Remains High [Infographic]

consumer-confidence in supplements is high

Can you trust companies that sell supplements? Most Americans say “Yes.”

A yearly survey measuring how Americans feel about the safety, quality and effectiveness of supplements shows people view them as trustworthy and reliable.

The  Consumer Survey on Dietary Supplements found confidence at a two-year high of 85%. Ipsos Public affairs conducted the survey on behalf of the 2013 Council for Responsible Nutrition (CRN).

The good-faith people have in companies that provide supplements and natural health products is encouraging, according to Judy Blatman, senior VP of Communications with CRN.

“The fact that confidence in dietary supplements remains high may be a testament to consumers’ understanding that the overwhelming majority of companies in this industry are dedicated to looking out for their customers, and manufacturing and marketing safe dietary supplement products that provide health benefits.”

However, Blatman also says that the natural health industry should keep striving to improve its track record by following the law and encouraging good manufacturing practices.

According to the recent survey, taking nutritional supplements is anything but out-of-the-ordinary. In fact, you might even call it “normal.”

The study found more than two-thirds of Americans (68%) say they take dietary supplements.

As with the 2012 survey, multi-vitamins are the most popular supplement among respondents, with more than half of U.S. adults (52%) saying they’ve taken one in the past year.

The second most popular supplement is Vitamin D with 20% of survey participants saying they’ve taken it in the past year. That’s followed closely by Omega-3/Fish oil (19%), Calcium (18%), and Vitamin C (17%).

While more women than men take dietary supplements – 72% compared to 64% – both genders appear to do so for the same reason. That would be overall health and wellness benefits, which was selected as the top reason by 54% of supplement users.

Two other top reason for taking supplements are filling nutrient gaps in diet and for heart health support.

This is the 14th year that CRN has conducted the survey. Blatman says it proves that people appreciate the impact supplements have on their health, and many Americans make them a part of their daily lives.

“Our data has shown enormous consistency for the past 14 years, and there is no question that the majority of American adults value dietary supplements for their health.”

Learn more about the consumer confidence in supplements at Additional results from this study will be released in early 2014.

Check Out Our Infographic Illustrating the Study

Consumer-Confidence in Supplements

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4 Responses to Consumer Confidence in Supplements Remains High [Infographic]

  1. Vitamin Supplements October 25, 2013 at 5:55 am #

    Wonderful information regarding Americans and their confidence towards health supplements. There is 85% U.S. consumer confidence which definitely proves that the supplements are natural. For the human body to complete all the tasks it has in a normal day, it must be given a wide and complex variety of essential nutrients. Deficiency of any of these vital vitamins or minerals can cause breakdown in metabolism. Wonderful facts, i am glad i came across this blog. Thanks for sharing the infographic.

  2. Stephen Knows Cancer November 21, 2013 at 11:19 pm #

    Great job with this infographic, I can tell that you guys invested some time and talent into putting this together. I’ll say that I try to take a multivitamin every day, but I have never been that good at remembering to take vitamins consistently. In any case, I am not surprised to see these numbers. As the person before me suggested, supplements are in high demand for the person who has a full schedule and might not have the time to get all these nutrients through other means.

  3. Sonya Gomez February 16, 2015 at 10:15 am #

    I cannot imagine life without our supplements! They have enhanced our health greatly! Not just mine but our entire family!

  4. Jenny Halligan November 18, 2015 at 11:24 am #

    All supplements are not created equal. Make sure that you are doing your research!

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